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Associate Director - Digital Marketing


Apply now Job no: 506696
Position Type: Staff
Location: Boston Main Campus
Categories: Advancement and Alumni Relations

About Northeastern:

Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern’s comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

 

About the Opportunity:

The Northeastern community has a tradition of giving back, and each day, we witness the impact of our community’s remarkable generosity. Our students are pursuing co-ops in all corners of the globe, growing their cultural fluency and preparing to thrive in the world. Our faculty are delivering leading-edge scholarship, teaching and mentoring tomorrow’s leaders. And our researchers are pioneering new lines of inquiry, accelerating discovery in emerging fields. Northeastern University Advancement and the Office of Alumni Relations play an integral role in engaging the Northeastern community to create a stronger, more sustainable, and bright future.

 

Responsibilities:

The Associate Director, Digital Marketing, reports to the Senior Associate Director and plays an integral role in planning, coordinating, and executing digital marketing strategies for the promotion of the Office of Alumni Relations (OAR) , Advancement and university programs and initiatives. This position will be a creative force for developing and cultivating a stronger Northeastern alumni community through existing and future digital platforms including, but not limited to, email and eNewsletters, OAR website development, marketing campaign websites, mobile communities, video, and other digital media platforms. The ideal candidate will play a critical role in interpreting data to inform OAR’s overall marketing strategy and assist in generating impactful marketing for over 275,000 alumni.

The Associate Director, Digital Marketing will:
• Develop and implement effective email marketing campaigns, eNewsletters, and Salesforce Marketing Cloud Journeys, including conceptualizing, designing, and testing to maximize OAR’s outreach and engagement of alumni
• Track and analyze email marketing and website campaign results to develop efficient and effective campaigns through refined templates, content, and segmentation strategies
• Oversee the maintenance of the OAR website including staying on top of trends in web design, developing a content-update calendar for OAR staff, maintaining a high-quality user-experience, and creating innovative campaigns highlighting specific areas of the website
• Leverage content management and analytics tools, as well as develop and monitor performance indicators to generate better insight into our digital communities and provide recommendations for improvement
• Drive forward OAR’s digital strategy by establishing an expertise across digital systems including website, email marketing, social platforms, while contributing new and creative ways to leverage digital media in engaging Northeastern’s network of over 275,000 alumni through enhancing email templates, updating the website, and staying on top of digital media trends
• Establish relationships with technical contacts both within and outside the university and act as liaison for our backend systems. Act as a resource to stakeholders across OAR and Advancement by disseminating information and findings from digital marketing platforms including Salesforce Marketing Cloud and WPEngine

The Associate Director, Digital Marketing must be able to represent the University and the OAR team in a professional, enthusiastic manner with a customer service and team focus. As a member of the Advancement division, it is essential for the Associate Director, Digital Marketing to understand and actively support the role philanthropy plays in engaging the Northeastern community. This position is required to perform their duties, in person, on the Boston campus. Evening and weekend work required as needs dictate. Occasional ground and air travel, and a flexible schedule are required. While the primary role of this position is to focus on marketing and communications, it will also require the candidate to assist at several OAR events throughout the year, and other duties, as assigned.

Qualifications:

Bachelor’s degree required, Master’s degree a plus. At least four years to six (4 to 6) years of experience in developing and analyzing digital marketing campaigns through email marketing, website development, and content creation. Demonstrated proficiency in social media platforms including LinkedIn, Facebook, Twitter, Instagram, YouTube, and other comparable and up-and-coming social media channels. Demonstrated proficiency in email management platforms like Salesforce Marketing Cloud. Working knowledge of Adobe Creative Suite, and Microsoft Office. Experience with third-party social media software tools and relevant social listening or engagement tools. Excellent organizational and interpersonal communications. Candidate will be a detail-oriented self-starter with enthusiasm for creative problem-solving and a strong customer service focus; an ability to interact professionally and diplomatically with alumni, volunteers, students, staff, faculty, vendors and external entities; and the ability to work independently and in a fast-paced team environment on multiple projects at a time while meeting deadlines; Experience working in higher education a plus. Experience with website management tools like WPEngine, WordPress, and HTML knowledge a plus.

Salary Grade:

 11

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff.  Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. 

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other  characteristic protected by applicable law.

To learn more about Northeastern University’s commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.

 

 

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