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Digital Marketing & Automation Manager


Apply now Job no: 508177
Position Type: Staff
Location: Boston Main Campus
Categories: D'Amore McKim School of Business

About Northeastern:

Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern’s comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

 

About the Opportunity:

Founded in 1922, the D’Amore-McKim School of Business at Northeastern University offers a unique model of business education that purposely blends innovative classroom learning with real-world business application. At the undergraduate level, both the BS in Business Administration and the BS in International Business programs offer students the opportunity to develop into highly motivated business leaders. Graduate students and corporate learners can choose from several different certificate and full-time and part-time MBA and MS programs designed to enable motivated professionals to accelerate their success in business. The school is committed to embedding a global mindset into all of these programs, as well as in its research and outreach activities.

Responsibilities:

The Digital Marketing and Automation Manager is responsible for the development, deployment, and management of marketing campaigns and web pages for the Northeastern University D’Amore-McKim School of Business graduate programs. The Manager will work with many different units and must be excellent at cross-functional collaboration, project management, and verbal and written communication. They must be able to translate marketing requirements into measurable, scalable experiences for prospective students. Marketing automation responsibilities using the marketing automation system (Marketo) will include deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing. The person in this role will be responsible for creating engaging and effective interactive experiences on the D’Amore-McKim graduate program web pages. Website responsibilities will include oversite of graduate program web pages, optimizing web pages for conversion, data analysis through Google Analytics, A/B testing for continual improvement, and liaising with the D’Amore-McKim Web Manager and an external agency for template design, brand alignment, and functionality build-out.

Qualifications:

A minimum of 5 years of experience in a digital marketing role is required. Fluency in strategy-based marketing and communications and marketing automation software is essential. A bachelor’s degree in communications, marketing, journalism, or a related field with superior written and oral communication skills is required. A master’s degree in marketing, advertising, business, or a related field is preferred. A successful candidate will have demonstrated success in the marketing automation tool Marketo, or a similar system, managing marketing email and event campaigns. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Willingness to continually enhance communication and drive innovation. Outstanding interpersonal and professional communication skills, including writing and editorial. Able to communicate with a wide range of stakeholders, colleagues, and peers. Curious, self-motivated, and collaborative. Fluency with a marketing automation tool (Marketo), a visual analytics platform (Tableau), and a customer relationship management system (Salesforce) preferred.


Preferred Qualifications:

 

 

Salary Grade:

 11

Additional Information:

This is a full time position

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff.  Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. 

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other  characteristic protected by applicable law.

To learn more about Northeastern University’s commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.

Advertised: Eastern Daylight Time
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